Posts Tagged ‘sem’

Build a Better Landing Page

1.09.2009 | 0 Comments

It’s amazing how many companies and advertisers use Google Ad Words, then direct their traffic to a lame, useless homepage that doesn’t capture the visitor’s attention or help convert him or her into a viable lead or sale. What is a landing page you ask? It’s a customized web page that visitors are pushed to, either directly or from a link (see example). Land pages should be focused and capture a visitor’s attention by offering a particular product or service that aims to convert him or her into a sale or take some form of action that will ultimately lead to a sale. Read more…